Marketing advice from the superhero agency. Chris Ryu has been marketing huge brands for over 15 years. Visit our Sturminster Newton Office.
Now we are in the 2nd week of December and Christmas is looming fast you should be in the busiest period of your year if you are an online retailer with products in demand at Christmas. So how can you make sure you keep things running smoothly now and over the holidays and New Year so when it’s time to come back you aren’t greeted with an almighty mess. We have put together a...
With all the Tier 1,2,3 madness and confusion nobody really knows what will happen over Christmas. Who can visit who and what the rules will be then. What we do know is there is a big chance there will be some disruption to normal family life at Christmas. It won’t be a normal family Christmas that’s for certain. The past year has forced us to adapt and for many this includes taking part...
With Christmas approaching faster then ever now is the time to think about launching your Christmas campaign if you are an E-commerce store owner. People are already starting to browse online for ideas for presents and purchases are already being made. Below we have a brief outline of steps to help you on your way to making the most of the increase in traffic and online buying activity. Pre-Plan Ahead: Sit down and plan your...
When it comes to creating a strategy to achieve the free rankings in Google, one of the decisions you need to make is which keywords to go for. Keyword research should always be the first task you perform and one of the decisions you make is should you target national rankings for example “carpet fitters” or local rankings like “Dorset carpet fitters”. You can easily spend hundreds or thousands of pounds on trying to...
You might have spent thousands on your new website and it works perfectly with smooth transactions and providing an excellent visitor experience but are you missing out on traffic due to your hosting being limited. As much as you try offer a great experience there are many factors out of your hands and one of the main ones is your hosting. Below we explain some reasons your sites performance could be being hampered...
What are Meta Tags? Meta tags are the part of your websites code that inform Googles search bot crawler on what your website is about and the products or services you provide. The information is not visible to people viewing your website, but it can be seen by search engines and search engine crawlers, sometimes called spiders. Meta tags are part of your HTML code that only search engines can see. Meta tags are used...
You might have heard the phrase “landing page” when discussing website design or search engine optimisation and PPC (Pay per click). But what is one? As the name suggest it’s a page your site visitors land on when visiting your website. Normally it’s a page you have directed your website traffic to, so you can get site visitors to perform an action be it purchase, form completion or any other action. Most other pages...
When you first embark on an SEO programme the tasks and factors involved can be quite daunting. So many details that require your attention. Don’t do this but do that etc. You’ve probably read many conflicting articles or websites each one proclaiming to be the oracle when it comes to SEO. There’s 2 different types of SEO – Onsite and offsite, both require different things. Below we will break it down and make...
More and more businesses are using a live chat feature on their website to increase interaction with their site visitors. Question is does this increase sales and actions or does it just increase the work required to manage your business? Not all industries and websites are suitable for using a live chat feature so how do you know if it’s right for your business? Firstly, let start with the costs. The actual cost of...
If you own a website, chances are you will have heard the phrase “pay per click” or “PPC”. You’ve probably been contacted by a company selling PPC also but due to simply not understanding what it is declined to tale the conversation further. Let us try simplifying matters and explain what PPC is and if it can be a useful marketing strategy for your website and your business. So, what is PPC? Essentially it’s...
