Marketing advice from the superhero agency. Chris Ryu has been marketing huge brands for over 15 years. Visit our Sturminster Newton Office.
When you have an online store, you add your products and hope those sales come through, right? But how do people know your store exists? Without people knowing your existence, you can't expect sales to come flying in out of the blue. Whether you start posting on your social media or turn to advertising to get your store 'out there', there is another way you can bring people on to your site. Having...
When introducing your company or brand, the first thing people see and take note of is your logo. It's the first window to understanding who you are and what you do. Below are some of the dos and don'ts of logo design to keep in mind. Keep it simple The best logos out there are simple, clear and to the point. Some of the most straightforward logos are the most memorable, for example, Apple, Mcdonald's, Mastercard,...
The first question you should be asking yourself is, what do you want to get out of your social media platforms this year? Do you want to increase your brands' awareness? Achieve better engagement? Whatever your goals, your goals will define your social media marketing strategy and how much time you will need to dedicate to your social media campaigns. So let's go through some of the things you'll need to consider for your social...
Every new year, we make sure to clear out our desks of all the things we don’t need, we get ourselves and our desk space organised and ready to start a new year free of clutter. With every new year comes resolutions that we hope to accomplish, but what about your new year business goals? Is there anything you think ‘Right, this year our business is going to….’ Bring your visuals into 2022 Maybe it’s...
With Christmas just around the corner, hopefully, by now, you'll have gotten your social media posts planned, created, and scheduled throughout the Christmas holiday. If not, you have a couple of days to get some sorted! Here are a few quick options you can pick from that can help boost your engagement on your social media channels over the next week or so. Update your profile images Add a little bit of Christmas spirit to your...
What is PPC, I hear you say? PPC stands for Pay Per Click. When searching for something on a search engine like Google, for example, the first few results you see will have a little 'Ad' symbol next to them. This is PPC. With that 'Ad' symbol, the website you click on is charged a certain amount by Google whenever their link is clicked on. Businesses pay to be at the top of the...
Growing your audience engagement, developing your brands' existence, and driving sales, all comes down to one main method; content marketing. Consistent brand messaging is one of the many factors that determine the growth and success of your business. Consistently creating content establishes your credibility, builds trust and strengthens your reputation. Here are five benefits of content marketing: Great content can position your company as an authoritative figure in your industry Informative content is an essential asset to...
Small Business Internet Marketing Tips Nowadays, online marketing metrics significantly influence the trajectory of a business’s development. Even start-ups have the potential to reach an international market by playing their cards right. Aside from reinforcing the selling power of word-of-mouth, the internet has more invaluable advantages to offer to small businesses. These include maximising limited resources, expanding audience reach, and cost-effective brand promotion. While these benefits might sound promising, they wouldn’t have that much bearing on...
Email marketing is the ultimate multi-tasker from the value provider, the deal revealer, the relationship builder, the sales closer, the news sharer to the brand ambassador. It can be the best way to stay in touch with your customers and keep them ready to click, share and buy. To stay in your customer's minds, and getting your subscribers to follow your social media channels, the higher amount of subscribers you have the better your chances. Here...
To run a successful business is almost impossible without building trust and authority in your niche or industry. You can take actionable steps to develop and nurture your brand's trustworthy image among your target audience. Provide Answers to Problems One way to build brand authority with content is to think about your content from your audience's point of view. By asking yourself, "What do my customers want to know?" It would be best to direct...
